Brave new world: how Israel is changing its aggressive image by advancing into comfort footwear.

Footwear News | September 1, 1997| | Copyright

Would you buy a comfort pump from a kibbutznik?

Over the past few years, several Israel-based firms have managed to break into the international comfort-footwear market with distinctive brands that appeal to a wide range of consumers. And this success has helped Israeli companies overcome conventions associated with the country's military might.

"In addition to being new on the shoe scenepeople do not expect to see shoes coming from Israel," said Ami Bar-Nahor, whose company Onyx, Tel-Aviv, introduced the Beautifeel line eight years ago to fill a niche in ...

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