WWW.onlinereaderservice.com.(the World Wide Web and periodical reader service cards) From: Folio: the Magazine for Magazine Management | Date: September 1, 1997| Author: Sucov, Jennifer | COPYRIGHT 1997 Copyright by Media Central Inc., A PRIMEDIA Company. All rights reserved. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

Many magazine publishers, such as Doug Johnson of Midrange Systems, have started using reader service programs on their World Wide Web sites instead of the traditional periodical reader service cards. Online complements to print-based service can be provided to publishers by ICI Data Processing Inc of Cinnaminson, NJ, and others. However, periodical readers need online capacity to take advantage of online reader services.

Would you like to increase response to reader service cards ...

Related newspaper, magazine, and journal articles from HighBeam Research

	How to put reader service online. Folio: the Magazine for Magazine Management ; Jennifer Sucov is former features editor of FOLIO If readers are ready, the technology is here. Would you like to increase response to reader service cards so you can deliver advertisers more leads and readers mote product information? (Who wouldn't?) Doug Johnson did Just that by eliminating the
	WWW.onlinereaderservice.com.(the World Wide Web and periodical reader service cards) Folio: the Magazine for Magazine Management ; Would you like to increase response to reader service cards so you can deliver advertisers more leads and readers more product information? (Who wouldn't?) Doug Johnson did just that by eliminating the reader service card from Midrange Systems, a 50,000-controlled-circulation book for users of IBM
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	Product Review. Implement & Tractor ; Case 2388 Axial-Flow The power of this Case IH Axial-Flow combine has been increased to 280 hp. New features include a tailings monitor, thicker rotor service, higher strength steel, a new 3-speed rotor drive, and factory-installed AFS technology with a universal receiver. #175 on Reader Service
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