Alain Pinon: new Phyto-genic spokesman.(Phyto-Lierac signs hairdresser to help enhance US market share)(Brief Article)

From: WWD | Date: July 25, 1997| Author: Tode, Chantal | Copyright information

Phyto-Lierac, the French manufacturer of high-end, plant-based hair care products, has chosen hairdresser Alain Pinon to lend a hand in its mission to bolster its U.S. presence.

Pinon, who is French and said he started using Phyto products in France when he was 17, will be Phyto-Lierac's resident product expert for editorial coverage, TV appearances and educational seminars for stylists.

Pinon developed a reputation as a stylist during his stint at the Frederic Fek...

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