San Miguel reduces beer prices.

Business Wire | June 30, 1997 | Copyright

MANILA, Philippines--(BUSINESS WIRE)--June 30, 1997--San Miguel Corporation (SMC), the Philippines-based beverage, food and packaging group, announced that it is reducing beer prices effective today, as part of a major shift in business strategy designed to stimulate an industry burdened for the past seven years by high excise taxes, falling volumes and growing price sensitivity.

The price reduction will cover the company's top-selling brands, San Miguel Pale Pilsen and Red Horse Beer. Under the new posted prices, a 320-ml bottle of San Miguel will retail at ...

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