Blockbusters, Inc. (three upstart art museums specialize in megashows)

From: Art in America | Date: June 1, 1997| Author: Rosenbaum, Lee | Copyright information

Wonders: The Memphis International Cultural Series in Tennessee was founded in 1991, to design and market major, blockbuster art shows. The Florida International Museum and the Mississippi Arts Pavilion also produce these megashows as a way to boost tourism and local revenue.

Inspired by major museums' crowd-pleasing megashows of masterpieces, a new group of museum wannabes is muscling in on the blockbuster business. Best described as a cross between an art museum and an enterta...

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