They do like their bit of rough. (marmalade)(Industry Overview)

Grocer | May 17, 1997| | Copyright

Marmalade faces two challenges: to resist pressure from the dynamic sweet spreads, and to break through the age barriers -- appealing not just to children and young people but to an older range of consumers, rather well heeled, and rating quality and substance. Thick cut, in other words.

"There is tremendous pressure on marmalade fixture space," says Ivor Rowlands, general manager of marketing for Chivers Hartley, "not just from sweet spreads but also own label. Low price activity by tertiary lines does bring the market down. For brands the way forward is about ...

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