Athletics logos lead brands parade; it's a brand new shoe game. And athletics firms are the first team players.(Thinkpiece)(Column) From: Footwear News | Date: May 12, 1997| Author: Silverman, Dick | COPYRIGHT 1997 Fairchild Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

Many consumers like wearing athletic shoes featuring prominent logos from major athletic shoe companies. Consumers are more aware of branded athletic shoes from Nike, Reebok and L.A. Gear, according to a survey by American Sports Data Inc. Wearing certain footwear label is a lifestyle statement being made by consumers. Consumers are also choosing to wear athletic-shoe logos on T-shirts, bags and hats.

But not just the brands alone. This time their logos are on the front line. The lo...

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