New Crest Toothpaste, Toothbrush Introduced

PR Newswire | April 14, 1997 | Copyright

 
              Crest MultiCare Toothpaste and Crest MultiClean Toothbrush 
                      To Hit Store Shelves Nationally In July

CINCINNATI, April 14 /PRNewswire/ -- To meet the needs of today's consumers who are seeking outstanding care for their teeth, P&G introduces Crest MultiCare, a new toothpaste, and Crest MultiClean, a new toothbrush.

Both new Crest products are scheduled to hit retailers' shelves nationally in July, backed by a $60 million advertising and promotional campaign.

"We're very excited about this launch of these new ...

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