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MAC Cosmetics is teaming up with two "gals"--Miss Kitty and Dame Edna--showcasing its ability to align cosmetics with pop culture like no other brand.(Marketing News)
Household & Personal Products Industry
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January 1, 2009
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* MAC Cosmetics is teaming up with two "gals"--Miss Kitty and Dame Edna--showcasing its ability to align cosmetics with pop culture like no other brand.
The Estee Lauder unit has inked a deal with Sanrio Global Consumer Products to create a Hello Kitty color cosmetics collection, which will be unleashed in early February. There will be two lines--Hello Kitty Color Collection and Hello Kitty Kouture, which will feature packaging accented with Swarovski crystals. ...
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