Ames's strategy for survival.

From: WWD | Date: March 19, 1997| Author: Seckler, Valerie | Copyright information

Ames Department Stores has shown surprising stamina and marketing intelligence in competing with massive discount chain Wal-Mart by differentiating itself from its competition. The discounter declared a profit of $17.3 million in 1996 compared to its 1995 losses of $1.6 million, and overall sales rose 2.7% despite the closure of 17 units during 1996. Ames officials claim that their success, which has come as several other retailers, including Caldor and bradlees, have failed, is a result of a...

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