Marketing in Motion: an "out of the mailbox" approach to direct marketing.

Direct Marketing | December 1, 1996| | Copyright

The search for innovative and non-traditional marketing techniques led to the creation of "Marketing in Motion" to provide marketers with unique, turn-key promotions that attract consumer attention, induce trial, and establish or extend brand identity.

Mention the words "direct marketing" and many people will think of pamphlets arriving in the mail, perhaps with a product sample, or a phone call at home offering a subscription to a magazine. Examples such as these have long been the basics of direct marketing, and remain an important piece of the overall marketing mix. ...

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