The Global Brand.(The Global Brand: How to Create and Develop Lasting Brand Value in the World Market)(Brief article)(Book review)

Internet Bookwatch | January 1, 2009 | Copyright

The Global Brand

Nigel Hollis

Palgrave MacMillan

175 Fifth Avenue, New York, NY 10010

Jane Wesman Public Relations (publicity)

322 Eigth Avenue, Suite 1702, New York, NY 10001

9780230606227, $24.95, www.palgrave.com

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