Reading men's minds in Icon. (David Getson launches Icon Thoughtstyle Magazine) From: Folio: the Magazine for Magazine Management | Date: March 15, 1997| Author: Mediati, Ellen | COPYRIGHT 1997 Copyright by Media Central Inc., A PRIMEDIA Company. All rights reserved. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

David Getson has launched a bimonthly magazine targeting upscale young men aged 25 to 34. The publication debuts in Mar 1997 with an initial printrun of 100,000. Icon features profiles of successful men and several regular departments tailored to the lifestyles of young men. Despite Getson's initial printrun, many industry experts are skeptical about the magazine's ability to attract its target audience.

Move over David Lauren and Drew

Massey. Another twentysomething Iv...