Lenox in new channel: fine china going to HomePlace.(Lenox to distribute its china items through HomePlace stores)

From: HFN The Weekly Newspaper for the Home FurnishingNetwork | Date: February 3, 1997| Author: | Copyright information

LAWRENCEVILLE, N.J. -- HomePlace and Lenox are taking the plunge.

HomePlace, the 61-store category-killer, will roll out a chainwide program in March featuring Lenox-branded china, giftware, crystal and flatware.

"It's not HomePlace's style to put our toe in the water," said Tony Graziosi, vice president and general merchandise manager of housewares, cookware and tabletop at HomePlace.

The move marks HomePlace's entry into the fine china category, and Lenox's first venture beyond its department store and tabletop channels of distribution. The Lenox fine china, which will ...

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