Vendors sprout as discounters renew interest in young men's: one new firm, Jester, sees major market for made-in-Brooklyn sweaters.

From: Daily News Record | Date: February 3, 1997| Author: | Copyright information

Apparel manufacturer Glory US has formed a subsidiary, Jester, to capitalize on renewed interest in young men's apparel from mass merchants and discount stores. By producing its sweaters at a factory located in Brooklyn, NY, the apparel manufacturer is able to cut its production lead time to 30 to 60 days. Jester also benefits from the youth of its key executives, Matt Cohen, 29, and Jim Miller, 27.

NEW YORK -- Mass merchants are getting serious again about the hip young men's market.

Major discounters such as Target, Kmart and Caldor, among others, are rediscovering this fast-moving ...

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