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Ziggurat Brands sows the seeds of success for Tree of Life.(PACKAGING)
Food Trade Review
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October 1, 2008
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COPYRIGHT 2008 Food Trade Press Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.
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Look carefully at the new identity for the Tree of Life range of fruit, nuts and seeds created by Ziggurat Brands.
The tree symbolises the DNA of the natural product and organic origins. This subtle reference gives the health conscious consumer a sense of goodness and authenticity. The new branding is designed to enhance recognition and in-store impact for the range of nutritious seeds, dried fruit and nuts, formerly known as Nature's Store.
Ziggurat Brands' creative director, Kate Shaw, said: "The Tree of Life identity is honest and open. Its simplicity is ...
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