Cognac and brandy: icons of luxury with the holiday selling season imminent. Cognacs and brandies offer consumers prestige at an affordable price.(Cover story)

StateWays | November 1, 2008| | Copyright

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Brandy is the most prestigious spirit on the shelf. Few products immediately conjure aspirational images of prosperity and sophistication, or so ably illustrate the concept of affordable luxury as do as these traditional heavyweights. Their appeal transcends age and demographics, and although belt-tightening has reduced our discretionary income, cognacs and brandies offer people a lot of indulgence for the buck.

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The recent past has not always been so kind to these noble spirits. During the late 1990s, ...

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