Friesland transfers some business to Briceland. Ice Cream Reporter | November 20, 2008 | COPYRIGHT 2008 Ice Cream Reporter. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information) Copyright

The giant Dutch dairy cooperative Friesland Foods reports that it is transferring a substantial portion of the sales and marketing activities for ice cream and milkshake mixes in the Netherlands, Belgium and Germany from its Friesland Foods Professional operating company to a newly formed company, Briceland BV.

Briceland, also based in The Netherlands, will fully focus on the sale, marketing and production of ice cream and milkshake mixes to small- and medium-sized businesses, allowing it to quickly respond to market developments in these sectors. Friesland Foods ...

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