Roland leads dealers on the "Road To Value": U.S. dealers tour Roland facilities in Japan and participate in rigorous give-and-take to help create new products and programs for a challenging market.(ROLAND PUSHES THE ENVELOPE)

Music Trades | November 1, 2008 | Copyright

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ROLAND CORPORATION recently hosted a small contingent of leading U.S. keyboard retailers at the company's headquarters in Hamamatsu, Japan. During the weeklong stay, retailers toured Roland's extensive manufacturing and R&D facilities, visited with the company's top management, and engaged in wide-ranging discussions about the future direction of the keyboard market. Dubbed the "Roland Road To Value" tour, the visit also included a "sneak peak" at upcoming Roland products and technology and stops at several leading music retailers in Tokyo. ...

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