William Morris' Rifkin keeps firm from coasting; LA agent helps drive NY business.

Crain's New York Business | October 28, 1996| | Copyright

Most companies would shun an executive who actively courts another position - especially if his job search makes worldwide headlines.

But when Arnold Rifkin, motion picture head of the William Morris Agency, admitted that he was in the running to become head of Sony's movie studio, his colleagues begged him to stay. And when Sony ended up passing on Mr. Rifkin, William Morris was waiting in the wings with a multiyear contract.

William Morris has little choice. Thanks to this brash Hollywood agent, William Morris has transformed itself from a sleepy, out-of-touch ...

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