C-Cube Forms Branding Partnership with Hyundai; C-Cube, Korean Electronics Leader Join Forces in Asian Market for VideoCD Players.

Business Wire | December 17, 1996 | Copyright

MILPITAS, Calif.--(BUSINESS WIRE)--Dec. 17, 1996--C-Cube Microsystems (NASDAQ:CUBE) announced today that leading Korean consumer electronics company Hyundai Corporation will use the C-Cube brand on their C-Cube-based VideoCD players as the seal of top quality.

Hyundai joins nine other leading Asian consumer electronics manufacturers, including Japan's Aiwa Co., Ltd., and Idall, one of the largest VCD suppliers in China, that have already licensed the C-Cube brand for their VideoCD players. The C-Cube brand on VideoCD players by Hyundai ensures consumers the ...

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