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Glendale Federal Bank Announces Co-Marketing Venture With Capitol Records and Tower Records
PR Newswire
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December 12, 1996
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COPYRIGHT 1996 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.
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GLENDALE, Calif., Dec. 12 /PRNewswire/ -- Glendale Federal Bank (NYSE: GLN) has announced an alliance with Capitol Records and Tower Records that will promote Dave Koz, Capitol's premiere sax instrumentalist, through Glendale Federal's retail franchise while providing the bank with merchandising opportunities in Tower Records outlets throughout the state. The special promotion will take place between December 16, 1996 and January 25, 1997.
Glendale Federal's 185 ATMs throughout the state will dispense Tower Records' coupons good for a $2 discount on Koz's latest ...
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