Allegiance Warns Banks: Monitor Customer Engagement to Avoid Losing Depositors.

Telecommunications Weekly | October 29, 2008 | Copyright

In its ongoing national survey of consumer attitudes toward banks, Allegiance, Inc. uncovered that Washington Mutual and Wachovia Bank had sharp declines in customer engagement starting in the second quarter of 2008 until the present. Washington Mutual fell from 31 percent to 21 percent, while Wachovia dropped from 36 percent to 26 percent. Allegiance, a provider of Enterprise Feedback Management solutions, recommends that financial institutions pay attention to customer loyalty and engagement to avoid losing depositors.

The Allegiance Pulse of America - Retail ...

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