Looking for growth in all the right places: a granular approach helps CEOs make sound choices about where to complete.(MANAGING COMPETITION)(Company overview)

Chief Executive (U.S.) | September 1, 2008| | Copyright

What are the sources of corporate growth? If you take a middle-of-the-road view of markets, as many executives do, the answers may surprise you: averaging out the different growth rates in an industry's segments and sub-segments can produce a misleading view of its growth prospects.

Most so-called growth industries include sub-industries or segments that are not growing at all, while such relatively mature industries as European telecommunications often have segments that are growing rapidly. Broad terms such as "growth industry" and "mature industry," while ...

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