Cottoning to carpeting. (Cotton Inc. campaign to increase cotton's share of rug and carpet market)(includes information on consumer recognition of carpet and rug fibers)

From: HFN The Weekly Newspaper for the Home FurnishingNetwork | Date: November 4, 1996| Author: Wyman, Lissa | Copyright information

Cotton Inc hopes to increase cotton's share of the carpet and rug market to 5% by 2001. Cotton's share of that market stands at less than 1%, the organization estimates. One component of Cotton Inc's campaign is a new trademark intended to raise consumer awareness of cotton as a rug and carpet fiber. Cotton's share of the accent and bathroom rug markets has been rising since 1991, according to Cotton Inc's Berrye Worsham.

DALTON, Ga. -- Cotton Inc. has launched a major campaign inten...

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