Disney and its conservative critics: images versus realities.

Journal of Popular Film and Television | June 22, 1996| | Copyright

In 1973, and again in 1976, an academic-turned-pop-culture-guru, Wilson Bryan Key, titillated imaginations with his notions of "subliminal embeds" in advertisements, which he said acted below the threshold of active consciousness to send messages to entice an unsuspecting public to buy goods and services. In several books, Key pointed out what he said were pictures of genitalia as well as sexually oriented words or phrases hidden in the creases and shadows of hundreds of visual messages carried largely by print media. This "secret technology," Key said, was designed to "modify ...

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