Frico launches new packaging.(Packaging)

Food Trade Review | September 1, 2008 | Copyright

Frico, the brand distributed worldwide by Friesland Foods, has had a makeover and has launched new packaging across all of its premium cheese variants.

The new packs-designed by DJPA-highlight the heritage and unique craftsmanship of Dutch cheese, aiming to achieve greater stand out for the brand internationally.

Elien Zwart-Dijkstra, marketing manager for Friesland Foods, said: 'We have ...

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