The battle for the biscupids. (gingivitis-fighting additives in toothpastes and other dental hygiene products)

Medical Update | October 1, 1996| | Copyright

The first breakthrough in do-it-yourself dental hygiene (i.e., brushing and flossing) came 40 years ago with the development of fluoride-containing toothpaste by researchers at the Indiana University School of Dentistry. With the introduction of Crest toothpaste in 1956, Proctor and Gamble Company became the market leader in the toothpaste field, a position it has held ever since. Now its No. 2 rival, Colgate-Palmolive Company, hopes to catch up with Total, a yet-to-be-approved toothpaste with its "secret" ingredient, triclosan, which claims to combat gingivitis.

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