The year's best marketing campaigns. (Software Marketing Summit Awards) (Industry Trend or Event)

Soft-Letter | September 30, 1996 | Copyright

Earlier this month, we hosted our third annual Software Marketing Summit Awards. This year's winners and finalists are examples of the industry's best (and most effective) marketing communications work, and they also reflect some important trends in overall strategic thinking. So we've decided to dedicate an issue to a review of the 20 award-winning entries in the Summit competition's seven categories.

If there's a common theme in this year's campaigns, it's probably an increasing awareness of market segmentation. We rarely hear talk any more about marketing ...

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Rhythms Announces Service Availability In Canada.
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Rhythms NetConnections Raises $250 Million in New Equity Capital From Hicks, Muse, Tate & Furst.
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Rhythms NetConnections Updates Status of Certain Consumer ISP Relationships; Company's Cash Position Will Fund Operations Through 2001.
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Rhythms NetConnections Raises an Additional $50 Million In Vendor Financing.
PR Newswire ; ...Colo., Nov. 28 /PRNewswire/ -- Rhythms NetConnections Inc. (Nasdaq: RTHM...funding is another key component of Rhythms' financing plan," said Jay Braukman, Chief Financial Officer of Rhythms. "This money will continue to support...
Rhythms Announces Preferred Dividend Payment Plans.
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Rhythms Dances in Consumer DSL Market.
PR Newswire ; ...for speed," were created for Rhythms by Bozell Silicon Valley and produced...Productions. To complement the spots, Rhythms purchased the rights to George Gershwin's classic tune, "I Got Rhythm." Rhythms expects holiday computer sales...
Rhythms' ISP Customers Become Financially Stronger.
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