The year's best marketing campaigns. (Software Marketing Summit Awards) (Industry Trend or Event)

Soft-Letter | September 30, 1996 | Copyright

Earlier this month, we hosted our third annual Software Marketing Summit Awards. This year's winners and finalists are examples of the industry's best (and most effective) marketing communications work, and they also reflect some important trends in overall strategic thinking. So we've decided to dedicate an issue to a review of the 20 award-winning entries in the Summit competition's seven categories.

If there's a common theme in this year's campaigns, it's probably an increasing awareness of market segmentation. We rarely hear talk any more about marketing ...

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