Utopia Partners With Backweb to Provide Customized Marketing and Internet Broadcasting Solutions; Utopia to incorporate innovative technology for delivery of targeted content. Business Wire | September 30, 1996 | COPYRIGHT 1996 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information) Copyright

WALTHAM, Mass.--(BUSINESS WIRE)--Sept. 30, 1996--Utopia Inc., a leading global Internet consulting, design and technology firm, today announced a strategic partnership with BackWeb Technologies, provider of interactive broadcast products for "one-to-one" online communication.

As part of this agreement, Utopia becomes one of the first Internet consulting and development firms to create new delivery channels containing personalized programming preferences in the form of InfoPaks. Utopia is planning to integrate the BackWeb system both with the Utopia Web site and with its ...

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