Frederick's: selling beauty along with sex.(Frederick's of Hollywood)

From: WWD | Date: August 30, 1996| Author: | Copyright information

Frederick's of Hollywood has joined other specialty retailers in marketing beauty products. During a test market in 30 of the 204 stores, there are lipstick, nail polish, eyeshadow, eyeliner, lip gloss and mascara for sale with comic names, such as Vulgar and Barbarella. Prices range from $3.90 to $5.50, with the most popular item being nail polish. All the stores are expected to have the beauty product line available by Christmas.

NEW YORK - Frederick's of Hollywood is betting that its customers want to buy lipstick to accompany their lace.

The 204-store chain, best known for its ...

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