Building a successful dealership.(RURAL LIFESTYLE UPDATE)(Reprint)

Agri Marketing | September 1, 2008| | Copyright

Dave Siemens sometimes describes his early success in starting up a new business selling small tractors to northern California rural lifestylers as a matter of good timing and dumb luck. There's no doubt that his timing was good, but dumb luck isn't what led his dealership to earning Rural Lifestyle Dealer's top industry recognition for 2007.

What makes the story of Dave's Tractor even more impressive was not just that Siemens started up a new tractor dealership from scratch. He also launched it with two tractors--Mahindra and Branson--that had little or no brand ...

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