Don Miguel heats up spicy Mexican food market. (Don Miguel Mexican Foods)

Frozen Food Digest | February 1, 1996| | Copyright

Alex Foods, headquartered in Anaheim, California, recently changed their name to Don Miguel Mexican Foods, and has taken the branded Mexican food industry by storm. From aggressive product innovation, to creative sales and marketing strategies, Don Miguel is heating up the already spicy Mexican food market. According to Mark Brown, General Manager of Don Miguel Mexican Foods, "Our mission is to be the leader in branded premium Mexican food. We are expanding our company by offering competitively priced, innovative, great tasting items into the marketplace."

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