Logo rhythms: get in the groove with a one-of-a-kind logo that separates your company from the crowd. From: Entrepreneur | Date: August 1, 1996| Author: Fisher, Jerry | COPYRIGHT 1996 Entrepreneur Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

A good company logo can distinguish a company from similar companies and denote that it has unique qualities and qualifications to perform a job well. Small businesses should hire professional designers to avoid a generic design. Logos should appear on business cards and signs.

I've always thought too much is made of the need for company logos - those cutesy doodads created to give a company an identifying symbol. My view has always been to just put the company name in a nice, dist...

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	Logo rhythms: get in the groove with a one-of-a-kind logo that separates your company from the crowd. Entrepreneur ; I've always thought too much is made of the need for company logos - those cutesy doodads created to give a company an identifying symbol. My view has always been to just put the company name in a nice, distinctive typeface and be done with it. After all, lots of stellar companies do just that,
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