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Common warehouse truths: what executives need to know about delivery management. (part 2)(brewing industry)
Modern Brewery Age
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May 20, 1996|
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COPYRIGHT 1996 Business Journals, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.
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What Executives Need to Know About Delivery Management
Truth Number One: There is Too Little Delivery Supervision
Think about the sequence of the sales and distribution process: The distributor negotiates with manufacturers to get products; purchases and inventories those products, and sends out a salesperson to sell and merchandise. Then the delivery is made. Out of this whole involved process, the function most important to the retailer is delivery. As the culminating event of the distributor's efforts, it makes or breaks customer satisfaction.
And yet, ...
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