Supermarket sweep: as a downturn affects their home territories, big western retailers are looking to spread their risk overseas. But, as Scott Payton reports, securing a foreign foothold is rare y straightforward.(Company overview)

Financial Management (UK) | July 1, 2008| | Copyright

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If you are British, paying a visit to a branch of B&Q in China can be a bewildering experience. The bright orange logo is the same as in the UK, but inside the store things are completely different. British B&Q outlets are stark warehouses stacked high with paint, screwdrivers and electric drills. Their Chinese equivalents are glamorous, two-storey showrooms stuffed with soft furnishings and carefully staged model living spaces, just like you'd find at an Ikea store.

Chinese B&Q stores will not only sell you everything you need to ...

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