Jewelers find gem of idea to give themselves clout. (Independent Jewelers Organization provides support for independent retail jewelers)(includes tips for independent retailers)(Company Profile)

San Diego Business Journal | April 22, 1996| | Copyright

MIDLAND PARK, N.J. - Life in a suburban strip mall can be very lonely for an independent retail jeweler, especially when major discounters and so-called "jewelry exchanges" are competing on prices just a few miles down the road.

"To compete with the giants, the big chains, you have to have strength, and strength is in numbers," said Richard Swetz, a veteran jeweler who owns Chandel Jewelers in the corner of a neighborhood shopping center here.

Swetz said he finds strength as a member of the Independent Jewelers Organization (IJO), a Connecticut-based trade group ...

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