Selling the schools a bill of goods: the marketing of computer-based education. From: Afterimage | Date: March 1, 1996| Author: Noble, Douglas D. | COPYRIGHT 1996 Visual Studies Workshop. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

The military origins of computer-based instruction and its diffusion into business and, inevitably, into the educational arena are explained. Business giants failed in their attempt to technologize the education market for several reasons. Among these are management's concentration on the technology's feasibility rather than effective manipulation of market forces working within the educational community. In addition, business often overlooks educational benefit in favor of providing technol...

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