Not your daddy's caddy. (1996 Cadillac Catera)(Evaluation)

Esquire | July 1, 1996| | Copyright

The wreath-and-crest badge that has adorned Cadillacs since 1902 is borrowed from the coat of arms of the car's namesake, French explorer Le Sieur Antoine de la Mothe Cadillac. The younger son of a French noble family in that dark age of primogeniture, he went abroad to seek his fortune, founding Detroit along the way.

When a special team at Cadillac set out to promote itS new smaller car, the Catera, arriving this fall, it began by messing with the badge. The original heraldry includes six black ducks. But for the Catera's marketing campaign, one of the ducks is red and ...

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