The Cecil Rhodes of chocolate-chip cookies: how to be a good "corporate citizen" in a world of globalised markets. (Sara Lee CEO John Bryan)(Face Value)(Column) From: The Economist (US) | Date: May 25, 1996 | COPYRIGHT 1996 Economist Newspaper Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

Sara Lee has a good record of corporate social responsibility with its donations to organizations and efforts to promote women and minorities because such programs are promoted by CEO John Bryan, but the company's practices cause some questions about the results in a global economy.

NOBODY doubts the civic virtue of John Bryan. His father made him chief executive of the family's packaged-meat firm in the Mississippi of the 1960s, at a tender 23. It was plain back then, at a time of...

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