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Trade dressed to kill: don't overlook the value of your product's overall image.(INTELLECTUAL PROPERTY)
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As a business owner, one of your most valuable assets is the image of your goods or services--your product. This image is conveyed by the combined look of the product, its packaging and your place of business, collectively its "trade dress"--a term derived from the concept that the product is "dressed-up" for your customers.
Classic examples of valuable, and protectable, trade dress include the curved shape of the old Coca-Cola bottle and the pinched shape of the Haig & Haig scotch bottle, the red and yellow box of Kodak film, the decor of a Two Pesos restaurant and ...
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Umbrellas offer mode of expression, function at Indiana U.
News Wire article from: University Wire
; ...traditional" choice of umbrella users. Fashion umbrellas often feature...hundreds of black umbrellas on campus, despite the numerous umbrella styles available...since "unique" umbrellas are difficult to find. "I want my umbrella to be, ideally...
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Umbrellas Are Dopey-By a Whisker
Newspaper article from: The Washington Post
; ...pansies to put their umbrellas away!" Sandy Risley...Michigan . . . . {Using an umbrella in the snow} would...So I say: Use an umbrella!" Charles E. Beckwith of Herndon votes yes to umbrellas, but he adds a good...shoveled, {carrying an umbrella during a snowstorm...
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Umbrellas.(LIFE-CYCLE STUDIES)(invention of umbrellas)
Magazine article from: World Watch
; ...dictionary defines an umbrella as a "screen commonly...downpours under umbrellas, but the devices...The Latin root of umbrella, umbra, means...occasionally spotted with umbrellas, but it wasn...shot guns. An umbrella with a poison...Disposal Most umbrellas are stocked at ...
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 "Post-Tribune (IN)")
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Umbrellas out under the sun\
Newspaper article from: Post-Tribune (IN)
; ...made satin sun umbrellas in Asian-inspired...fashion-forward umbrella on a dreary rainy...become a part of umbrella design. Sun umbrellas are enjoying...they want an umbrella they'd want...notes that dark umbrellas block sunlight...
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Umbrellas: the bill-boarding effect.
Magazine article from: Wearables Business
; ...picture on a logo umbrella, but one of those leggy...The hottest trend in umbrellas is for a great cause...Breast Cancer Awareness Umbrella. "This is a hot item...pictures attached." Umbrella suppliers also are getting...engraved handles. Uses for umbrellas include employee and...
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Umbrella may have us covered, but it doesn't get much respect.(Knight Ridder Newspapers)
Newspaper article from: Knight Ridder/Tribune News Service
; ...of the latest umbrella innovation...Wind-resistant umbrellas have two layers...carry that black umbrella," she declares...s wonderful umbrellas out there...Ask a guy with umbrellas in his blood. "The umbrella was designed...
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Umbrellas.(Brief Article)
Magazine article from: Best's Review
; ...determine whether they are gefting the most from their umbrella programs. Umbrella and excess liability policies create a dilemma for...their top customers to competitors that will provide umbrella coverage--in addition to the underlying auto...
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Umbrellas: Bigger and Better
Newspaper article from: The Washington Post
; ...You can tell market umbrellas from old-fashioned...that look like a mini-umbrella on top to keep them...the canopy fabric, umbrellas with these tilt mechanisms...The part of a market umbrella that makes the biggest impact is the canopy. Umbrellas range from 7 1/2 to...
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When umbrella coverage won't keep you dry
Magazine article from: Medical Economics
; ...exposed to financial storms. Umbrella insurance is a comforting...least-if you have a true umbrella, and if it's properly coordinated...are sometimes loosely called umbrellas, notes James Salisbury...household members do, such an "umbrella" won't cover it, either...
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Personal umbrellas
Magazine article from: Rough Notes
; ...customers. How to sell umbrellas We need to take a unique approach to umbrella sales. Unlike...typically do not target umbrella sales at those...100. Why sell umbrellas? Agents rarely...opportunity to sell umbrella policies. The...
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