Pick-up lines: cruising.(cruise ship lines)(Industry Overview) From: The Economist (US) | Date: May 4, 1996 | COPYRIGHT 1996 Economist Newspaper Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

The size of the company and number of ships it has matters in the cruise line business. Larger lines can reduce their costs through bulk purchases and spread advertising costs further. The three top cruise lines, P&O, Carnival and Royal Caribbean comprise about 50% of cruise sales and profits.

WHEN they appear on the TV news, cruise-ship passengers tend to look rich, angry and elderly. Many have been customers of Cunard. At the end of 1994 the British firm's flagship, Queen Elizabet...

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