Gin mixes it up: new upscale brands and line extensions help boost this classic spirit's growth.(Company overview)

Beverage Dynamics | July 1, 2008| | Copyright

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The gin category is on the move, and seems poised for growth after a long term as the also-ran among rapidly expanding white spirits categories. Overall gin sales have been inching up in recent years: the category increased by 1.5% to 11.2 million 9-1iter cases in 2007, following a 1% increase the previous year, according to the 2008 Handbook Advance, recently published by The Beverage Information Group, formerly Adams Beverage Group, which projects continued category growth in 2008.

Taken individually, most of the top 10 brands ...

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