Identifying effective methods of lead generation: leads, prospects or inquiries, call them what you want. All franchisors want them, want more of them and want them all to be qualified and ready to buy. If only it were that easy.(STRATEGIES TO BOOST YOUR MARKETING AND LEAD GENERATION) Franchising World | July 1, 2008| | COPYRIGHT 2008 International Franchise Association. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information) Copyright

In today's environment, generating leads is every franchisor's number one challenge. How does a franchisor go about identifying what are the most effective methods of generating leads? First, look internally. Look at the brand's franchisees and determine if there are some common threads or backgrounds. Know what the investment criteria are and what the skill sets needed are for a franchisee to be successful. Analyze where previous deals and leads have originated.

Second, keep an open mind. Watch what others are doing and look for ways to stand out from other ...

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