Shipped disc: Magic Rock handles DVDs for independent filmmakers, from taking online orders to packaging and delivery.(This Week: INNOVATION)(digital versatile disc)

Los Angeles Business Journal | June 30, 2008| | Copyright

FOR documentary makers, getting the movie distributed can sometimes be more difficult than capturing the story on film.

To get DVDs into the hands of viewers, independent filmmakers have had to cut a huge portion of the retail price to major distributors. Some pocket as little as 10 percent of the retail price.

Tech startup Magic Rock enables independent filmmakers and other artists to get their product to viewers and make more money doing it. The company's software turns filmmakers into distributors so that they can cash in on 90 percent of revenues from ...

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