Comfort Never Tasted So Sweet: Milky Way(R) Marks 85th Anniversary as America's First Filled Candy Bar.

PR Newswire | July 17, 2008 | Copyright

A Magical Mix of Milk Chocolate, Nougat and Caramel Marks Milestone with Cross-Country Celebration

HACKETTSTOWN, N.J., July 17 /PRNewswire/ -- Mars Snackfood US announced today the celebration of the 85th Anniversary of MILKY WAY(R), the first ever "filled" candy bar in the USA. Created in 1923 in the kitchen of Frank Mars, the original MILKY WAY(R) bar -- a now comforting combination of milk chocolate, nougat and caramel -- sold for a nickel and was an overnight success for Mars. Designed to replicate the taste of malted milk shakes, which were the rage of the ...

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