It's not academic. (Lingua Franca's new design) From: Folio: the Magazine for Magazine Management | Date: April 1, 1996| Author: Beam, Chris | COPYRIGHT 1996 Copyright by Media Central Inc., A PRIMEDIA Company. All rights reserved. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

The redesign of the academic community magazine Lingua Franca stemmed from a belief in the magazine's editors that the publication should shed itself of any stodgy image. The new art director Paul Ritter has used woodcuts and bolder typography to impart a turn-of-the-century poster feel to the magazine. He has also given the journal a more universal feel and look by using similar conventions throughout the magazine.

Lingua Franca is not your typical ivory-tower journal, so there's no...