It's not academic. (Lingua Franca's new design) Folio: the Magazine for Magazine Management | April 1, 1996| | COPYRIGHT 1996 Copyright by Media Central Inc., A PRIMEDIA Company. All rights reserved. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information) Copyright

Lingua Franca is not your typical ivory-tower journal, so there's no reason it should look like one. That's the thinking behind the February redesign of the smart, sassy and irreverent magazine that editor and founder Jeffrey Kittay says was starting to look too mainstream. Kittay wanted the design of New York City-based Lingua Franca to reflect the wit and dynamism of editorial that investigates and pokes fun at academic issues, while retaining a classic, consistent look. A tall order, but one that intrigued designer Paul Ritter, former art director of Benetton's visually ...

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