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TOURISM MALAYSIA WANTS LARGER SHARE OF US MICE MARKET.
AsiaPulse News
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July 10, 2008
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NEW YORK, July 10 Asia Pulse - Tourism Malaysia wants a bigger share of the meetings, incentives, conventions and exhibitions (MICE) staged by American organisers in Southeast Asia.
According to Taib Mohamad Ibrahim, vice-president at the New York office of Tourism Malaysia, organisers of MICE in the United States seemed to favour Thailand, Singapore and Bali in Indonesia as venues.
"Vietnam too is being considered as a venue. Malaysia's overall share of the American MICE market is low. It may not be known to organisers that Malaysia has better, ...
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