New strategies for an evolving market at Turnberry: with the coffee business at an uncertain stage, audiences at the NCA's well-attended 2008 Convention heard about a range of strategies and niches that were ripe for development.(NCA Review)(National Coffee Association)

Tea & Coffee Trade Journal | June 1, 2008| | Copyright

[ILLUSTRATIONS OMITTED]

As the coffee fraternity gathered in early March for the 97th incarnation of the National Coffee Association's Annual Convention, the market had just hit record highs and was coming down, amidst gloomy predictions from origin and from some of the major markets. As a result, the Convention venue--Aventura, Florida's Turnberry Isle Resort and Club--played host to a number of sessions that reflected the current market uncertainty, and offered a number of ways for that market to develop.

Incoming NCA chairman Jonathan Feuer of L M ...

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