New media in practice.(advertising & research) From: Television Asia | Date: June 1, 2008| Author: Duncan, Neil; Macnamara, Jim | COPYRIGHT 2008 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

WHILE there is still much hype surrounding new media, most, in 2008, are no longer new. Newsgroup chat rooms, conceived in 1979, will celebrate their 30th anniversary next year. 'Weblogs', now commonly known as blogs, were created in 1997; 'bloggers' have been blogging for a decade. Yahoo and Google started in 1994 and 1998.

These media are not 'new' at all, but so-labelled because they represent alternative ways to distribute information. While the media have previously...